About us

OUR STORY

Saudi Arabia’s leading integrated Destination Management Company

As the Kingdom of Saudi Arabia opened up for inbound tourism in September 2019, wonderful, unexplored destinations became accessible to international travellers for the first time ever. Designed to connect the world’s tour operators and travel agents to all of the Kingdom’s most inspiring and experiential opportunities, Discover Saudi guides guests along every step of their journey, from ancient ruins to modern wonders.

We provide inbound travel (including experiences beyond Umrah), online distribution and MICE services for both local and international partners.

As a subsidiary of Saudi Arabia's leading travel company Almosafer (part of Seera Group), we also support the development of the local tourism infrastructure by putting activities and destinations on the map in line with Saudi Vision 2030.

OUR VISION & PURPOSE

VISION

As the gateway to the Kingdom of Saudi Arabia, we want Discover Saudi to become the Destination Management Company recognized worldwide for having brought our magnificent country closer to people from all corners of the globe.

OUR PURPOSE

Our purpose is to open up the opportunities for travel and tourism in Saudi Arabia, a country ready to welcome visitors with warm Arabian hospitality, picturesque natural beauty, fascinating history and rich cultural experiences. We want to bring Saudi Arabia closer to the world and with our local knowledge and passion for travel and tourism, we are best equipped to elevate the Kingdom onto your traveler’s ‘Must See’ lists.

IN SUPPORT OF THE COUNTRY’S AGENDA

Discover Saudi supports the goal of Saudi Vision 2030, a groundbreaking strategic framework designed to diversify the economy and drive local and inbound tourism, complementing the opening of the Kingdom to tourism with the introduction of tourist visas.

SUSTAINABLE TRAVEL

Our aim is to empower travellers to discover Saudi Arabia in a sustainable way that will minimise the impact on environments that are being exposed to tourism for the first time ever. This includes the economic management of resources, as well as the collaboration with suppliers that adhere to sustainability standards. We don’t want to impose on the cultural integrity of our beautiful country, we want to bring our culture closer to people.

The preservation of natural biodiversity is particularly important to us, and considering how the Arabian leopard is the face of our brand, we are especially concerned about the preservation of this strong, gracious and vigorous animal species. A subspecies native to the Arabian Peninsula, the Arabian leopard knows its territory better than any other mammal, and we have a duty to protect his terrain. But sadly, the Arabian leopard has been listed as critically endangered.

WHY TRAVEL WITH US

DESTINATION EXPERTS

For us, the desert is neither fearsome or mysterious. It is home. For us, Arabian hospitality is not a cultural nuance, it’s a way of life. We know Saudi Arabia and it’s hidden treasures and now we’d like to share them with y...

SUPERIOR SERVICES

Delivering unique experiences through quality service is how we operate. We make sure to quality control every part of our offering extensively, as we want to create lasting positive memories for travellers. Our local tour gu...

SAFETY & SECURITY FOCUSED

When it comes to the safety of our guests, we make no compromise and help set the standards for the safety and wellbeing of travellers. As the first DMC in Saudi Arabia to implement global Health & Safety standards, we are wo...

EXPERIENCE DRIVEN

Our approach to travel is a holistic one. To us, a trip is not a travel product, it’s a chance to connect with other cultures and an opportunity to discover a destination in its true character. We offer local experiences that...

OUR PARTNERS ARE THE KEY

As a DMC, we work very closely with you as travel partners, to cater to your audience in the most effective way. We follow a collaborative approach and see working with you as a partnership. We want to understand your market ...

TECH-POWERED APPROACH

With state-of-the-art technology and tools, we are fully equipped to provide a seamless booking experience through our portal, which features tailored products and services curated for our partners. In other words, we know wh...

WHERE YOU CAN MEET US

Our teams will be present at all major tourism trade shows and conferences around the world. We are looking forward to meeting you and creating opportunities for travel together. We are regular participants at the following events.