About Us

Our Story

Discover Saudi is the Kingdom’s leading Destination Management Company (DMC) and a cornerstone of the national tourism ecosystem. Born and based in Saudi Arabia, we provide the local expertise and logistical precision required to connect global travel professionals with the Kingdom’s most inspiring experiences. Through our international network of agents and representative offices, we connect travellers to Saudi Arabia’s authentic stories and hidden treasures, ensuring every journey is seamless and unforgettable.

As a specialist in the Kingdom’s travel landscape, our expertise across Inbound Travel, MICE, and Tour Operations allows us to manage everything from cultural immersions to complex corporate logistics. Operating as a subsidiary of Almosafer, Saudi Arabia’s leading travel company, we combine decades of regional experience with a specialist DMC focus to reveal the true heart of the Kingdom in alignment with Saudi Vision 2030.

Our Vision & Purpose

Vision

As the gateway to the Kingdom of Saudi Arabia, we want Discover Saudi to become the Destination Management Company recognized worldwide for having brought our magnificent country closer to people from all corners of the globe.

Our Purpose

Our purpose is to open up the opportunities for travel and tourism in Saudi Arabia, a country ready to welcome visitors with warm Arabian hospitality, picturesque natural beauty, fascinating history and rich cultural experiences. We want to bring Saudi Arabia closer to the world and with our local knowledge and passion for travel and tourism, we are best equipped to elevate the Kingdom onto your traveler’s ‘Must See’ lists

A Strategic Partner to the Kingdom’s Tourism Vision

As the Kingdom’s preferred DMC partner, Discover Saudi serves as a strategic operational arm for the Saudi Tourism Authority (STA) and prominent DMOs, including Red Sea Global and Diriyah.

We act as the critical link that transforms national tourism strategies into world-class on-ground experiences, serving as a primary execution lead for global FAM trips and providing the essential logistical backbone for the Kingdom's destinations and giga-projects.

A Strategic Partner to the Kingdom’s Tourism Vision

Sustainable Travel

Our aim is to empower travellers to discover Saudi Arabia in a sustainable way that will minimise the impact on environments that are being exposed to tourism for the first time ever. This includes the economic management of resources, as well as the collaboration with suppliers that adhere to sustainability standards. We don’t want to impose on the cultural integrity of our beautiful country, we want to bring our culture closer to people.

The preservation of natural biodiversity is particularly important to us, and considering how the Arabian leopard is the face of our brand, we are especially concerned about the preservation of this strong, gracious and vigorous animal species. A subspecies native to the Arabian Peninsula, the Arabian leopard knows its territory better than any other mammal, and we have a duty to protect his terrain. But sadly, the Arabian leopard has been listed as critically endangered.

In February, 2019 the Crown Prince of Saudi Mohammad Bin Salman (MBS) launched the world’s largest conservation fund for the Arabian leopard – The Global Fund for the Arabian Leopard. Part of this initiative includes the development of a nature reserve within AlUla, a desert governorate of the Madinah Region and home to a UNESCO Heritage site.

Where you Can Meet us

Our teams will be present at all major tourism trade shows and conferences around the world. We are looking forward to meeting you and creating opportunities for travel together. We are regular participants at the following events.