
Saudi Arabia is undergoing a historic transformation, emerging as a premier global destination in alignment with Saudi Vision 2030. As the Kingdom’s leading Destination Management Company and a cornerstone of the national tourism ecosystem, Discover Saudi is honored to be your host, serving as the vital link between national ambition and world-class on-ground hospitality.
We provide the local expertise and logistical precision required to connect you with the Kingdom’s most inspiring stories and hidden treasures. Welcoming the world with authentic Arabian hospitality, we invite you to experience a Saudi Arabia that is more accessible than ever, with streamlined e-Visas and visas on arrival available to citizens of over 66 nationalities and all GCC residents.

Working towards the nation’s goal of achieving 150 million international and domestic overnight visits a year by 2030 and 30 million pilgrims every year by 2030, Discover Saudi serves as your gateway to unlocking the opportunities in the Kingdom. We passionately support the goal of Saudi Vision 2030 to drive inbound and domestic tourism and are key enablers in the development of the local tourism infrastructure.

From the adrenaline-fuelled Dakar rally to a meticulous game of golf to the pomp of Formula One, sports and adventure enthusiasts have many opportunities to feed their passion in the Kingdom. In a country home to football fan...

From the glistening red sand of the Arabian desert to the misty green mountains in the Aseer region, Saudi Arabia is diverse and possesses unparalleled natural beauty. Witness one of the most beautiful sunsets on a neverendin...

Rapidly transforming into a global entertainment hub, the Kingdom has set the stage for stellar events featuring Afrojack and Jennifer Lopez and even sated the appetite of K-Pop fans. Enjoy cultural activities and art during ...

Saudi Arabia boasts a rich history that dates back thousands of years and is peppered with several significant events. Heavily influenced by Islamic and Bedouin practices, you can see the Kingdom’s colourful culture through i...

A visit to Saudi Arabia is incomplete without some retail therapy. Those with a taste for the finer things in life have access to a curated mix of top brands like Gucci, Cartier, Dolce&Gabbana and many others across major mal...

If you are in Saudi, then you must eat like a Saudi! Sample some of the tastiest treats during your visit. Whether you’re craving delicious local dishes like Kabsa or a fancy fine dining experience at a Michelin-starred inter...

Our ambition is to go even further with the mega and giga projects.

Red Sea Global leads the world’s most ambitious regenerative tourism projects. The site encompasses an archipelago of over 90 pristine islands, with several resorts now fully operational, including Nujuma, a Ritz-Carlton Reserve, The St. Regis Red Sea, and the newly opened SLS and EDITION on Shura Island. Furthermore, the wellness-led destination Amaala began welcoming its first guests at Triple Bay in early 2026, with the Corallium marine institute and further luxury developments at The Island on track through 2028.
Situated in the heart of the Middle East, Saudi Arabia is a country known for its rich culture, heritage and as the birthplace of Islam. As the largest country in the Arabian Peninsula (2.15 million km²), Saudi Arabia borders the Red Sea and the Arabian Gulf.

~35,300,280 (Estimated)
Saudi Nationals: ~60.0% Non-Saudi Nationals: ~40.0% Males: ~60.3% Females: ~39.7%
Official: Arabic Second: English Regulations, road signs, store & restaurant names are all bilingual.
Tourist e-visa available for over 66 nationalities For more information on visas click here
Good for: Diving/Snorkelling in the Red Sea; Exploring nature and heritage sites
Good for: Shopping and indoor entertainment; Exploring cooler regions such as Aseer
Good for: Sightseeing and seasonal festivities; Road trips across the Kingdom
Good for: Desert safaris and camping Hiking trekking and other outdoor activities
Saudi Arabia observes Islamic guiding principles.

Muslims pray 5 times a day. During prayers, music is turned off in all public places."
Muslims fast during the holy month of Ramadan. It is respectful to not eat or drink in public between sunrise and sunset.
Muslims perform pilgrimage to Makkah and Madinah. Only Muslims (with Hajj/Umrah or e-visa) are allowed to visit Makkah.
Displays of public affection & profane language/gestures should be avoided.
It is illegal to sell, consume and/or possess alcohol and drugs in the Kingdom.
Both men & women must wear respectful and modest attire.


