As the Kingdom of Saudi Arabia opened up for inbound tourism in September 2019, wonderful, unexplored destinations became accessible to international travellers for the first time ever. Designed to connect tour operators and travel agents to all of the Kingdom’s most inspiring and experiential experiences, Discover Saudi was launched by Seera Group to guide guests along every step of their journey, from ancient ruins to modern wonders.
Making the most of Seera Group’s over 40 years of experience in the market, we support the development of the local tourism infrastructure by putting activities and destinations on the map. As a Destination Management Company, we go over and beyond the curation of itineraries, we are actively involved in the creation of experiences.
As the gateway to the Kingdom of Saudi Arabia, we want Discover Saudi to become the Destination Management Company recognized worldwide for having brought our magnificent country closer to people from all corners of the globe.
Our purpose is to open up the opportunities for travel and tourism in Saudi Arabia, a country ready to welcome visitors with warm Arabian hospitality, picturesque natural beauty, fascinating history and rich cultural experiences. We want to bring Saudi Arabia closer to the world and with our local knowledge and passion for travel and tourism, we are best equipped to elevate the Kingdom onto your traveler’s ‘Must See’ lists.
IN SUPPORT OF THE COUNTRY’S AGENDA
Discover Saudi supports the goal of Saudi Vision 2030, a groundbreaking strategic framework designed to diversify the economy and drive local and inbound tourism, complementing the opening of the Kingdom to tourism with the introduction of tourist visas.
Our aim is to empower travellers to discover Saudi Arabia in a sustainable way that will minimize the impact on environments that are being exposed to tourism for the first time ever. This includes the economic management of resources, as well as the collaboration with suppliers that adhere to sustainability standards. We don’t want to impose on the cultural integrity of our beautiful country, we want to bring our culture closer to people.
The preservation of natural biodiversity is particularly important to us, and considering how the Arabian leopard is the face of our brand, we are especially concerned about the preservation of this strong, gracious and vigorous animal species. A subspecies native to the Arabian Peninsula, the Arabian leopard knows its territory better than any other mammal, and we have a duty to protect his terrain. But sadly, the Arabian leopard has been listed as critically endangered.
In February, 2019 the Crown Prince of Saudi Mohammad Bin Salman (MBS) launched the world’s largest conservation fund for the Arabian leopard – The Global Fund for the Arabian Leopard. Part of this initiative includes the development of a nature reserve within AlUla, a desert governorate of the Madinah Region and home to a UNESCO Heritage site.
WHY TRAVEL WITH US
For us, the desert is neither fearsome or mysterious. It is home. For us, Arabian hospitality is not a cultural nuance, it’s a way of life. We know Saudi Arabia and it’s hidden treasures and now we’d like to share them with you.
Discover Saudi makes the last frontier of travel accessible through an extensive network of local tour operators and hospitality partners, but even more so, through the passion and knowledge of our local tour guides.
Our approach to travel is a holistic one. To us, a trip is not a travel product, it’s a chance to connect with other cultures and an opportunity to discover a destination in its true character. We offer local experiences that showcase the adventurous, cultural and historical side of Saudi Arabia, whilst making travellers feel at home in a foreign country.
Delivering unique experiences through quality service is how we operate. We make sure to quality control every part of our offering extensively, as we want to create lasting positive memories for travellers. Our local tour guides are true experts in their field and key in delivering our exceptional service.
OUR PARTNERS ARE THE KEY
As a DMC, we work very closely with you as travel partners, to cater to your audience in the most effective way. We follow a collaborative approach and see working with you as a partnership. We want to understand your market and your audience better, as this will help us in creating better products and services, tailored to your requirements.
Tailoring the way we work to you is our key to success, as from curated marketing and training materials for your customers, to the way you prefer to communicate with us, payment methods most comfortable to you or white-label solutions, we create a framework that will make your bookings with us seamless.
When it comes to the safety of our guests, we make no compromise and help set the standards for the safety and wellbeing of travelers. As the first DMC in Saudi Arabia to be compliant with global Health & Safety standards, we are working with local suppliers to implement these standards across our network, whilst working towards making Saudi Arabia an even safer destination to visit.
WHERE YOU CAN MEET US
Our teams will be present at all major tourism trade shows and conferences around the world.
We are looking forward to meeting you and creating opportunities for travel together.
Participation is planned as follows for 2021/2022